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FOOD CHAIN FRIENDS

14 Weeks - Fall 2021

Design Challenge: to explore the materials of wood and textile with regard to toy design.

Overview + Initial Goals

Explore the materials of wood and textile. This will serve to further my knowledge in each respective material. 

 

Complete this exploration of material whilst working to advocate for a cause, defined in my initial research. 

 

Develop a toy that is of high quality and can be passed on to a younger sibling/friend/etc. so as to not contribute to the trend of overconsumption and waste that is ever-present in the market of children’s toys.

Toy Research

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Brand Identity Research

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Kinfetti

Woodland Park Zoo

Clover Toys

Snapdoodle Toys

Calico Toy Shoppe

Seattle Aquarium 

Northwest Trek Wildlife Park

Red Wagon Toys

Stuhlbergs

Mt. Rainier National Park

Olympic National Park

Hoh Rainforest

North Cascade National Park

Pike Place Market

Gifford Pinchot National Forest

Archie McPhee

Wee Tots

City Mouse

The Georgetown Collection

My Three Little Birds

Satsuma Designs

Possible Places to Sell in Washington State:

Personas

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Poppy and Clarice 

Parents who value learning, encouraging exploration and development of their child's interests 

Want a toy to help their child begin to learn about the ecosystems where they live

 

Henri

Teaches third grade in the Northshore school district in Bothell, Washington

Wants to bring science curriculum to life for their third-grade students

$20 - $50 budget (personal money)

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Lewis

Five years old, lives in Kenmore Washingon with his dad and two older siblings

Wants a toy that he can use to tell stories and play with his older siblings 

His interests are, building toys, playing with his older siblings, storytelling + reading

Concept Development

function
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carrot top
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mountain moves
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fort play
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doll pt.I
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doll pt. II
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hiking helper
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food friends pt. I
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food friends pt. II
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Toy Focus

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Direction + Rationale

Based on several rounds of feedback I opted to further pursue the puppet concept as it was determined to most closely align with my initial research and personal goals set at the onset of this project. 

Furthermore, the puppet concept closely related to the guiding words (novel, whimsy, classic, and nostalgic)

Following this reflection further concept refinement and physical prototyping commenced 

Prototyping + Concept Refinement

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KRILL (IN PROGRESS)

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SALMON

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ORCA (IN PROGRESS)

Final Product

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Next Steps

Next Steps

  • Finish the development of the patterns for the puppet trio

  • Write up an informational booklet or tag for the trio

  • Test prototypes with children, teachers, and parents in the target market

  • Refine the toy based on feedback 

  • Further develop the brand identity and packaging

  • Develop a tech pack for production

  • Conceptualize additional trios and toys that would fit within this brand